GUCCI TAKES TO THE DANCE CLUB WITH PRE-FALL 2017 CAMPAIGN

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Gucci unveils pre-fall 2017 campaign
Gucci unveils pre-fall 2017 campaign

Gucci’s pre-fall 2017 campaign spotlights a cast of all-black models. Called ‘Soul Scene’, Glen Luchford captures a party of young people at London’s Mildmay Club for the advertisements. Creative director Alessandro Michele found inspiration in a London exhibition called “Made You Look,”, which spotlighted black masculinity and style. Influence was also found in the 1960’s music movement called Northern Soul. The campaign images capture a lively scene full of dancing and models posing in vibrant looks. The pre-fall collection’s statement bags and fashions stand out complete with reptiles as accessories. Discover more from Gucci’s pre-fall 2017 advertisements below.


GUCCI PRE-FALL 2017 CAMPAIGN

Titled Soul Scene, Gucci's pre-fall 2017 campaign features an all-Black cast
Titled ‘Soul Scene’, Gucci’s pre-fall 2017 campaign features an all-Black cast
Models dance in Gucci's Soul Scene pre-fall 2017 campaign
Models dance in Gucci’s ‘Soul Scene’ pre-fall 2017 campaign
Gucci focuses on fur for pre-fall 2017 campaign
Gucci focuses on fur for pre-fall 2017 campaign
Glen Luchford photographs Gucci’s pre-fall 2017 advertising campaign
Glen Luchford photographs Gucci’s pre-fall 2017 advertising campaign
Gucci embraces prints with pre-fall 2017 campaign
Gucci embraces prints with pre-fall 2017 campaign
Alessandro Michele designs embroidered pieces for Gucci’s pre-fall 2017 collection
Alessandro Michele designs embroidered pieces for Gucci’s pre-fall 2017 collection
An image from Gucci's pre-fall 2017 campaign
An image from Gucci’s pre-fall 2017 campaign
The Mildmay Club in London serves as the setting for Gucci's pre-fall 2017 campaign
The Mildmay Club in London serves as the setting for Gucci’s pre-fall 2017 campaign

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